Ritz-Carlton Residences, Mammoth, is a luxury real estate development located in the heart of Mammoth Lakes, in the Eastern Sierra of California. The Ritz-Carlton requires a level of distinction and expectation within the luxury real estate and resort market. RANGE was challenged to take this established brand and position the Ritz-Carlton Residences, Mammoth as the premier mountain home development in the U.S.
RANGE created a distinctive and extensive marketing program aimed at both the real estate brokerage and luxury resort home markets. The campaign included out-of-home, print and broadcast advertising, sales collateral, e-marketing campaigns, property signage, sales center branded environment, interactive website, salesforce.com integration, and exclusive invitation only events. The Ritz-Carlton Residences, Mammoth brand marketing program established a new benchmark for luxury real estate marketing.