The vision to design and build the Dallas Center for the Performing Arts into the world's premier performing arts center is an unprecedented example of private donor funding for a public facility of this kind. DCPA engaged RANGE to develop an integrated brand marketing communications program to assist in their fund raising, naming rights solicitations and ongoing capital contribution campaigns.
The goal was to create a program that reflected the world-class architecture and performing arts programs that prospective donors would want to be apart of.
RANGE created an integrated brand marketing program that included strategy, signage, presentations, marketing collateral, advertising, interactive website, animated videos and ongoing brand management to maintain the brand's image and identity across numerous applications. The Dallas Center for the Performing Arts raised more private funds than any other project of its kind in the world and became the benchmark for similar projects around the globe.