Literacy Instruction for Texas (LIFT) is a Dallas based non-profit that exists to end adult illiteracy in the DFW region. From basic reading and writing skills to GED preparation classes, LIFT's efforts are continually changing the community we live in and improving the lives of each and every student that walks through their doors. After 50+ years in existence, LIFT needed to significantly upgrade their entire brand identity and image to more accurately reflect their mission and goals.
RANGE defined and developed a comprehensive brand identity program that extended to all of LIFT's community outreach marketing needs. Including everything from the boardroom to the classroom. Range's work with LIFT has not only given them a recognizable brand, but has also boosted the students' moral and given them a sense of pride in the organization. And helped get the word out.