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Lush

Client:

Dreaming Cow

Industry:

Consumer Packaged Goods

LUSH is an international award winning line of drinkable yogurt designed for the active lifestyle consumer who needs a convenient and healthy grab and go solution for their every day nutritional requirements. Designed with all natural ingredients, LUSH blends a daily serving of fruits and vegetables with the highest quality of drinkable yogurt made from the most sustainable dairy farm in the U.S. The result is a great tasting and nutritious combination of unique flavors in a ready-to-drink environmentally responsible package. We call it a "farmers market in a bottle".

RANGE developed a fully integrated branding program for LUSH that included; marketing strategy, brand identity, nomenclature, product development consulting, package design, promotional and trade show marketing, retail P.O.S., distributor channel marketing, social media, PR, and a really neat refrigerated branded vehicle that helped keep the product cool in more ways than one.

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