When Nationstar Mortgage, one of the largest mortgage companies in the USA, transitioned their entire company to the new and highly personable Mr Cooper brand, it was a monumental and exciting undertaking across a large organization. To celebrate the reveal of the new brand at their annual executive conference, Mr Cooper needed a well-orchestrated and highly entertaining internal brand launch for the company.
RANGE was tasked to help Mr Cooper produce a turnkey launch event for the new brand reveal to their crowd of over 400 leadership team members. Collaborating with the Mr Cooper executive team and our event production partners Dauntless Creative and Alford Media, RANGE developed everything from event ideation and strategy to the entire program execution, staging, lighting and technical production. All of which was highlighted by the CEO keynote speech and the Mr Cooper 3D animated reveal video which included over 400 selfies solicited from Mr Cooper team members. The results were transformative, inspirational and put the brand integration in motion.