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Pei Wei Asian Diner

Client:

Pei Wei Asian Diner

Industry:

Restaurant

Pei Wei was in its infancy when they asked RANGE to take their great dining concept and make it even more appealing. The quick casual extension of PF Chang's China Bistro, Pei Wei needed to develop an entirely new brand refresh for the company. RANGE designed and deployed a comprehensive brand identity and integrated marketing communications program that helped catapult Pei Wei to the number one quick casual restaurant chain in the U.S.

RANGE cooked up a compelling menu for Pei Wei's growth and good fortune that included a venture strategy, brand identity, interior and exterior signage systems, interactive website, in store P.O.S., and ongoing marketing and advertising that grew the brand from 30 locations to over 190 locations.

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