Arnold Palmer is one of the most iconic sports personalities in modern history and whose appeal extends beyond the world of golf and into the lexicon of popular culture. Arnold Palmer's greatness and global popularity began in the 1950's and continues to this day through his legion of passionate followers called "Arnie's Army".
Upon Mr. Palmer's passing in 2016, Arnie's Army Charitable Foundation engaged RANGE to develop a brand strategy and comprehensive identity system that embodied everything Arnold Palmer stood for — creating a lasting legacy for all future charitable endeavors. RANGE also created an animated motion identity package and collaborated with Holden Productions to produce a video series honoring the history, career and unique relationship Arnold Palmer had with every life he touched. Additionally, PGA professional Ricky Fowler and his sponsor Puma teamed up with AACF to design a line of limited edition merchandise incorporating the new AACF identity to help raise money for the foundation.