Creating the ideal burger was the driving force behind Mooyah's business plan. The missing ingredients were a unique name, a matching URL, a brand, a distinctive retail experience and a way to package burgers, fries and shakes that reflected their mission.
RANGE's first assignment was to create a memorable name that would resonate with burger aficionado's of all ages. "Mooyah" became an instant burger icon among the burger faithful. We then created a distinctive brand language and applied it to packaging, signage, retail store design, environmental graphics, uniforms, T-shirts, menus and all forms of advertising. Mooyah continues to generate enthusiasm and brand loyalty and has become one of the most popular fast casual brands in U.S. Plus, it is easy to say with your mouth full.