Grand Banks Yachts is a Seattle based builder of traditional and luxury style yachts. RANGE was engaged to develop a new brand strategy and marketing program for their yachts. The overall goal was to calibrate their three distinctive lines of yachts into a consistent brand language for the entire Grand Banks brand.
RANGE identified common attributes, key points of differentiation and unique selling features for each line of yachts to help segment their target markets into a clearly defined brand marketing strategy. RANGE then deployed a comprehensive marketing program that allowed each line of Grand Banks yachts to celebrate their unique characteristics and help chart a new course for the entire Grand Banks brand.