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Arnold Palmer Invitational presented by Mastercard

Client:

Arnold Palmer Invitational

Industry:

Professional Golf - PGA Event

The Arnold Palmer Invitational presented by Mastercard is one of the top destinations on the PGA Tour. The most prestigious players on the PGA Tour and golf fans from around the world attend the API at Bay Hill Country Club in Orlando, Florida to experience the rich tradition and intimate tournament setting that honor's the legacy of Arnold Palmer.

RANGE was asked to develop an integrated advertising and marketing program for the API that embodied the legacy of Arnold Palmer while positioning the tournament for a new and exciting future. The "Legacy Lives On" campaign incorporated the development and execution of assets across all brand communication channels including; API brand standards, traditional and digital advertising, out-of-home media, retail P.O.S., integrated social media and event related materials.

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