Rhelief is an all-natural pain reliever developed by leading pain doctors. Rhelief needed to properly position its brand and product packaging to compete in the over-the-counter pain reliever market and command an identifiable and reputable presence within the category.

RANGE conducted an extensive naming and brand identity development process that resulted in a name that would instantly communicate the product benefits to consumers. Rhelief also required a naming and nomenclature system that would provide valuable brand equity for future product line extensions. Rhelief's brand launch also included; consumer packaging, P.O.S. displays, product collateral, marketing, promotions and e-commerce website.