Based in Portland, Oregon, Opa Cove created a unique line of children's water safety products that were based on various ocean going mammals and fish.

Opa Cove engaged RANGE to develop an integrated brand marketing program for the launch of the company's entire product line including; corporate and product naming and nomenclature, corporate and product brand identities, retail packaging, consumer website, content development and story telling, consumer videos and numerous product collateral.

The result was a cute and captivating brand language that spoke both to children and adults while elevating the importance of water safety through a fun and engaging product design.