Xerafy is a Shanghai, China based global provider of RFID tags and technology solutions to the Aerospace, Healthcare, Manufacturing, Transportation, Logistics and Military industries. As a new start-up without a name, brand recognition, product nomenclature or global market presence, Xerafy needed a comprehensive strategy and implementation program that would allow it to quickly position its product offering in the global marketplace from day one.

RANGE created and deployed an extensive integrated brand marketing solution for Xerafy that included; brand market strategy, naming, product naming and nomenclature, website, marketing collateral, trade show program, product packaging and design, animated videos, case studies and various PR and social media solutions. Xerafy quickly went from a no-name start-up to the number two RFID company in the world in two short years.