Pulse, by Toaster Labs, Inc. in Seattle, Washington is an innovative FDA approved and patented technology system designed for a variety of uses within the personal healthcare market. In fact, Pulse created an entirely new product category that incorporates a programmable warming technology that dispenses personal lubricants, skin care lotions and massage oils via a touchless hygienic pod system.
RANGE was intimately involved in all areas of the product development lifecycle, go-to-market planning and launch execution for Pulse. Working with Toaster Labs and the industrial design team at Pensar-Seattle, RANGE developed an integrated consumer facing marketing program that included; venture consulting, product development, brand strategy, brand identity development, content strategy and communications, retail packaging, e-commerce website, blog and turn-key fulfillment integration.