OrangeCup engaged RANGE to develop and position it as an aspirational lifestyle brand for the health conscious and upwardly mobile consumers seeking fresh dessert alternatives. RANGE created an integrated branding program that extended OrangeCup's distinctive retail experience and yummy yogurt persona to all areas of the brand's expression and consumer facing touchpoints.

RANGE designed a comprehensive brand identity program that included menu boards, posters, uniforms, consumer packaging, gift cards, retail collateral, consumer website, Orange is Green™ recycling program, POS communications, social media, direct marketing and additional promotional materials.