McCue Corporation designs and manufactures an extensive line of commercial "in-store" products and fixtures that enhance the customer shopping experience while making retail environments more attractive, sustainable and safe. McCue tasked RANGE to rethink and redesign their entire brand strategy across all communication channels to more accurately position its global brand image.

RANGE gave McCue a fresh "bounce" to their brand and deployed an integrated marketing campaign that included a new corporate identity, product nomenclature, sales collateral, website, fleet graphics, trade show exhibits, B2B direct marketing and industry advertising. Be sure to check out McCue products at major retailers near you. Chances are, McCue will be there quietly making your in-store experience a little better.