Kelly Mitchell is a premier international jeweler that caters to clientele from Dallas to Cape Town. To create a new brand identity and launch their first flagship store in Dallas, Kelly Mitchell engaged RANGE to help craft her vision into an integrated brand experience that aligned with the approachable luxury she is known for.

RANGE collaborated with GFF Architects to create a retail store design that embodied the distinctive personality of the Kelly Mitchell brand that extends to its retail packaging, consumer facing website and luxury advertising. The result is a warm, thoughtful and understated elegance of the Kelly Mitchell brand.