Bell Agusta Aerospace, a joint venture between two international aviation titans, was focused on the marketing of the newly designed AB139 helicopter to the U.S. Military and U.S. Coast Guard. Range was engaged through Bell Agusta and aviation consultants Haley Creative, to assist in the creation of an integrated ad campaign targeted towards the U.S. Homeland Defense Department. The result was a campaign that illustrated the broad capabilities and power this new aircraft would provide in keeping America safe.